JOURNAL ARTICLE
Does store image influence demand for organic store brands?
Paul-Valentin NgoboSylvie Jean
Year: 2012 Journal: Journal of Retailing and Consumer Services Vol: 19 (6)Pages: 621-628 Publisher: Elsevier BV
Keywords:
Store brand Business Advertising Quality (philosophy) Brand image Product (mathematics) Marketing Organic product On demand Commerce Mathematics
Metrics
43
Cited By
6.78
FWCI (Field Weighted Citation Impact)
49
Refs
0.96
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Consumer Retail Behavior Studies
Social Sciences → Business, Management and Accounting → Marketing
Consumer Market Behavior and Pricing
Social Sciences → Business, Management and Accounting → Marketing
Consumer Behavior in Brand Consumption and Identification
Social Sciences → Business, Management and Accounting → Marketing
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