Store brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions

JOURNAL ARTICLE

Year: 2002 Journal: Journal of Retailing and Consumer Services Vol: 10 (6)Pages: 345-352 Publisher: Elsevier BV

DOI: 10.1016/s0969-6989(02)00054-1

Keywords:

Store brand Advertising Business Perception Brand image Marketing Psychology

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402

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0.93

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