Do We Build Store Loyalty Through Store Brands or Store Brands Through Store Loyalty?

BOOK-CHAPTER

Year: 2019 Springer proceedings in business and economics Pages: 73-82 Publisher: Springer International Publishing

DOI: 10.1007/978-3-030-18911-2_10

Keywords:

Loyalty Business Advertising Store brand Marketing Brand loyalty

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Cited By

2.02

FWCI (Field Weighted Citation Impact)

Refs

0.83

Citation Normalized Percentile

Is in top 1%

Is in top 10%

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Social Sciences → Business, Management and Accounting → Marketing

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