BOOK-CHAPTER

Do We Build Store Loyalty Through Store Brands or Store Brands Through Store Loyalty?

Samy BelaidAzza Temessek BehiDorsaf Fehri BelaidJérôme Lacœuilhe

Year: 2019 Springer proceedings in business and economics Pages: 73-82   Publisher: Springer International Publishing
Keywords:
Loyalty Business Advertising Store brand Marketing Brand loyalty

Metrics

3
Cited By
2.02
FWCI (Field Weighted Citation Impact)
67
Refs
0.83
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Citation History

Topics

Consumer Retail Behavior Studies
Social Sciences →  Business, Management and Accounting →  Marketing
Customer Service Quality and Loyalty
Social Sciences →  Business, Management and Accounting →  Organizational Behavior and Human Resource Management
Consumer Behavior in Brand Consumption and Identification
Social Sciences →  Business, Management and Accounting →  Marketing

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