JOURNAL ARTICLE
A dynamic model for advertising and pricing competition between national and store brands
Salma KarrayGuiomar Martín‐Herrán
Year: 2007 Journal: European Journal of Operational Research Vol: 193 (2)Pages: 451-467 Publisher: Elsevier BV
Keywords:
Advertising National brand Business Private label Competition (biology) Revenue Differential game Marketing
Metrics
112
Cited By
1.46
FWCI (Field Weighted Citation Impact)
44
Refs
0.88
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Consumer Market Behavior and Pricing
Social Sciences → Business, Management and Accounting → Marketing
Digital Platforms and Economics
Social Sciences → Business, Management and Accounting → Strategy and Management
Merger and Competition Analysis
Social Sciences → Economics, Econometrics and Finance → Economics and Econometrics
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