BOOK-CHAPTER
Increasing Customer Loyalty in Internet Marketing
Long‐Sheng ChenTzung-Yu Kevin Yang
Year: 2014 Advances in intelligent systems and computing Pages: 95-103 Publisher: Springer Nature
Keywords:
Business Social media Marketing Digital marketing The Internet Loyalty Advertising Accommodation Resource (disambiguation) Computer science World Wide Web Psychology
Metrics
6
Cited By
2.36
FWCI (Field Weighted Citation Impact)
38
Refs
0.87
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Digital Marketing and Social Media
Social Sciences → Social Sciences → Sociology and Political Science
Technology Adoption and User Behaviour
Social Sciences → Decision Sciences → Information Systems and Management
Customer Service Quality and Loyalty
Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management
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