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BOOK-CHAPTER
Increasing customer loyalty
Year:
2012
Pages:
150-162
DOI:
10.4324/9780080481777-21
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Keywords:
Business
Loyalty
Loyalty business model
Marketing
Service quality
Metrics
1
Cited By
0.98
FWCI (Field Weighted Citation Impact)
0
Refs
0.85
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Customer Service Quality and Loyalty
Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management
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