BOOK-CHAPTER

Enhancing Consumer Engagement Through Metaverse Marketing: Opportunities and Challenges

Zehra ZulfikarVivekSyed Mohd MinhajAreebaKaruna Bhatla

Year: 2026 Palgrave studies of marketing in emerging economies Pages: 225-241   Publisher: Springer International Publishing
Keywords:
Customer engagement Metaverse Context (archaeology) Consumer behaviour Public engagement Key (lock)

Metrics

0
Cited By
0.00
FWCI (Field Weighted Citation Impact)
21
Refs
0.59
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Topics

Virtual Reality Applications and Impacts
Physical Sciences →  Computer Science →  Human-Computer Interaction
AI in Service Interactions
Physical Sciences →  Computer Science →  Artificial Intelligence
Innovation and Socioeconomic Development
Social Sciences →  Business, Management and Accounting →  Business and International Management

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