BOOK-CHAPTER
Enhancing Consumer Engagement Through Metaverse Marketing: Opportunities and Challenges
Zehra ZulfikarVivekSyed Mohd MinhajAreebaKaruna Bhatla
Year: 2026 Palgrave studies of marketing in emerging economies Pages: 225-241 Publisher: Springer International Publishing
Keywords:
Customer engagement Metaverse Context (archaeology) Consumer behaviour Public engagement Key (lock)
Metrics
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Cited By
0.00
FWCI (Field Weighted Citation Impact)
21
Refs
0.59
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Topics
Virtual Reality Applications and Impacts
Physical Sciences → Computer Science → Human-Computer Interaction
AI in Service Interactions
Physical Sciences → Computer Science → Artificial Intelligence
Innovation and Socioeconomic Development
Social Sciences → Business, Management and Accounting → Business and International Management
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