Enhancing Consumer Engagement Through Social Media Marketing

JOURNAL ARTICLE

Year: 2025 Journal: Zenodo (CERN European Organization for Nuclear Research) Publisher: European Organization for Nuclear Research

DOI: 10.5281/zenodo.17896573

Keywords:

Social media Customer engagement Consumer behaviour Digital marketing Social media marketing Social engagement

Metrics

Cited By

0.00

FWCI (Field Weighted Citation Impact)

Refs

0.81

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Digital Marketing and Social Media

Social Sciences → Social Sciences → Sociology and Political Science

Organizational and Employee Performance

Physical Sciences → Computer Science → Artificial Intelligence

Marketing and Advertising Strategies

Social Sciences → Business, Management and Accounting → Marketing