JOURNAL ARTICLE
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTIONS THROUGH CONSUMER ENGAGEMENT
Keywords:
Social media Customer engagement Consumer behaviour Consumption (sociology) Social media marketing
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Rice Cultivation and Yield Improvement
Life Sciences → Agricultural and Biological Sciences → Plant Science
Genetic Mapping and Diversity in Plants and Animals
Life Sciences → Biochemistry, Genetics and Molecular Biology → Genetics
GABA and Rice Research
Life Sciences → Agricultural and Biological Sciences → Plant Science
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