BOOK-CHAPTER
Metaverse: Immersive Marketing and Consumer Engagement in Emerging Economies
Chinedu Izuchukwu NdigweIhunanya Ngozi EronduKelechi NnamdiTayo Otubanjo
Year: 2026 Palgrave studies of marketing in emerging economies Pages: 47-83 Publisher: Springer International Publishing
Keywords:
Emerging markets Customer engagement Consumer behaviour Emerging technologies Digital marketing
Metrics
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Cited By
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FWCI (Field Weighted Citation Impact)
94
Refs
0.41
Citation Normalized Percentile
Is in top 1%
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Topics
Virtual Reality Applications and Impacts
Physical Sciences → Computer Science → Human-Computer Interaction
Consumer Retail Behavior Studies
Social Sciences → Business, Management and Accounting → Marketing
Consumer Behavior in Brand Consumption and Identification
Social Sciences → Business, Management and Accounting → Marketing
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