BOOK-CHAPTER

Metaverse: Immersive Marketing and Consumer Engagement in Emerging Economies

Chinedu Izuchukwu NdigweIhunanya Ngozi EronduKelechi NnamdiTayo Otubanjo

Year: 2026 Palgrave studies of marketing in emerging economies Pages: 47-83   Publisher: Springer International Publishing
Keywords:
Emerging markets Customer engagement Consumer behaviour Emerging technologies Digital marketing

Metrics

0
Cited By
0.00
FWCI (Field Weighted Citation Impact)
94
Refs
0.41
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Topics

Virtual Reality Applications and Impacts
Physical Sciences →  Computer Science →  Human-Computer Interaction
Consumer Retail Behavior Studies
Social Sciences →  Business, Management and Accounting →  Marketing
Consumer Behavior in Brand Consumption and Identification
Social Sciences →  Business, Management and Accounting →  Marketing

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