JOURNAL ARTICLE
DIGITAL MARKETING INNOVATIONS: TRANSFORMING CUSTOMER ENGAGEMENT AND STRATEGY
Keywords:
Customer engagement Digital marketing Customer advocacy Customer relationship management Key (lock) The Internet
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Topics
Consumer Retail Behavior Studies
Social Sciences → Business, Management and Accounting → Marketing
Technology Adoption and User Behaviour
Social Sciences → Decision Sciences → Information Systems and Management
E-commerce and Technology Innovations
Social Sciences → Business, Management and Accounting → Business and International Management
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