JOURNAL ARTICLE
AI-Enabled Predictive Analytics in Marketing: Transforming Customer Engagement and Brand Strategy
Keywords:
Customer engagement Predictive analytics Analytics Computer science Business Marketing Data science World Wide Web Social media
Metrics
0
Cited By
0.00
FWCI (Field Weighted Citation Impact)
25
Refs
0.30
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Topics
Big Data and Business Intelligence
Social Sciences → Business, Management and Accounting → Management Information Systems
Impact of AI and Big Data on Business and Society
Social Sciences → Decision Sciences → Management Science and Operations Research
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