JOURNAL ARTICLE
Pengaruh Gamifikasi Terhadap Customer Brand Engagement Dalam Membentuk Customer Experience (study case : Shopee Cocoki)
Maula Cahya AmaliaGhea Sekar Palupi
Year: 2024 Journal: Journal of Emerging Information System and Business Intelligence (JEISBI) Vol: 5 (3)Pages: 1-10
Keywords:
Customer experience Brand experience Customer satisfaction Quality (philosophy) Customer engagement
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Topics
Health, Technology, Consumer Behavior
Health Sciences → Health Professions → Health Information Management
Consumer Behavior and Marketing Influence
Social Sciences → Business, Management and Accounting → Marketing
Consumer Packaging Perceptions and Trends
Social Sciences → Business, Management and Accounting → Marketing
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