JOURNAL ARTICLE

Pengaruh Gamifikasi Terhadap Customer Brand Engagement Dalam Membentuk Customer Experience (study case : Shopee Cocoki)

Maula Cahya AmaliaGhea Sekar Palupi

Year: 2024 Journal:   Journal of Emerging Information System and Business Intelligence (JEISBI) Vol: 5 (3)Pages: 1-10
Keywords:
Customer experience Brand experience Customer satisfaction Quality (philosophy) Customer engagement

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Topics

Health, Technology, Consumer Behavior
Health Sciences →  Health Professions →  Health Information Management
Consumer Behavior and Marketing Influence
Social Sciences →  Business, Management and Accounting →  Marketing
Consumer Packaging Perceptions and Trends
Social Sciences →  Business, Management and Accounting →  Marketing

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