The Factors that Impact Office Managers' Adoption of Artificial Intelligence in Bahrain: A Qualitative Study on Generational Perspectives

Abstract

This study examines the determinants affecting office manager’s implementation of artificial intelligence (AI) in Bahrain, with an emphasis on generational viewpoints. The study investigates the attitudes, challenges, and preferences of four generational cohorts: Baby Boomers, Generation X, Millennials, and Generation Z regarding AI adoption in professional environments. The study employs the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Technology Threat Avoidance Theory (TTAT) as theoretical frameworks to identify significant generational differences in AI adoption, encompassing trust issues, job security concerns, and training needs. A qualitative methodology was utilized using semi-structured interviews to obtain comprehensive insights. Research indicates that Baby Boomers display skepticism towards AI, primarily due to concerns about job displacement, but Millennials and Gen Z demonstrate greater enthusiasm, appreciating AI for its efficiency and creativity. Recommendations encompass the implementation of customized training programs, the promotion of intergenerational collaboration, the resolution of ethical issues, and the assurance of transparent AI practices. This study offers practical ways for organizations in Bahrain to successfully address generational disparities, fostering inclusive and sustainable AI implementation.