BOOK-CHAPTER

ARTIFICIAL INTELLIGENCE IN E-COMMERCE: ENHANCING CONSUMER EXPERIENCE AND PERSONALIZATION

Dr. Prashantha Kumar

Year: 2025 Zenodo (CERN European Organization for Nuclear Research)   Publisher: European Organization for Nuclear Research
Keywords:
Personalization User experience design Customer experience Applications of artificial intelligence

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Topics

Competitive and Knowledge Intelligence
Social Sciences →  Business, Management and Accounting →  Strategy and Management
Big Data and Business Intelligence
Social Sciences →  Business, Management and Accounting →  Management Information Systems
Technology Adoption and User Behaviour
Social Sciences →  Decision Sciences →  Information Systems and Management
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