BOOK-CHAPTER
ARTIFICIAL INTELLIGENCE IN E-COMMERCE: ENHANCING CONSUMER EXPERIENCE AND PERSONALIZATION
Year: 2025 Zenodo (CERN European Organization for Nuclear Research) Publisher: European Organization for Nuclear Research
Keywords:
Personalization User experience design Customer experience Applications of artificial intelligence
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0.83
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Topics
Competitive and Knowledge Intelligence
Social Sciences → Business, Management and Accounting → Strategy and Management
Big Data and Business Intelligence
Social Sciences → Business, Management and Accounting → Management Information Systems
Technology Adoption and User Behaviour
Social Sciences → Decision Sciences → Information Systems and Management
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ARTIFICIAL INTELLIGENCE IN E-COMMERCE: ENHANCING CONSUMER EXPERIENCE AND PERSONALIZATION
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JOURNAL ARTICLE
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Journal: Global Journal of Economic and Business Year: 2024 Vol: 14 (6)Pages: 640-658