JOURNAL ARTICLE
The impact of Artificial Intelligence on E-commerce Customer Experience and Personalization
Keywords:
Personalization Computer science E-commerce Knowledge management World Wide Web
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Cited By
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FWCI (Field Weighted Citation Impact)
18
Refs
0.37
Citation Normalized Percentile
Is in top 1%
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Topics
Impact of AI and Big Data on Business and Society
Social Sciences → Decision Sciences → Management Science and Operations Research
Technology Adoption and User Behaviour
Social Sciences → Decision Sciences → Information Systems and Management
Customer churn and segmentation
Social Sciences → Business, Management and Accounting → Marketing
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