IMPACT OF LOGISTICS SERVICE QUALITY ON BRAND IMAGE, CUSTOMER SATISFACTION AND CUSTOMER LOYALTY

Asaad Asim, SH. M. Fakhr-e-Alam Siddiqui

doi:10.5281/zenodo.15227425

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JOURNAL ARTICLE

IMPACT OF LOGISTICS SERVICE QUALITY ON BRAND IMAGE, CUSTOMER SATISFACTION AND CUSTOMER LOYALTY

Asaad Asim, SH. M. Fakhr-e-Alam Siddiqui

Year: 2025 Journal: Zenodo (CERN European Organization for Nuclear Research) Publisher: European Organization for Nuclear Research

DOI: 10.5281/zenodo.15227425

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Keywords:

Customer satisfaction Service quality Loyalty business model Customer advocacy Customer delight Customer retention Quality (philosophy) Customer to customer

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0.00

FWCI (Field Weighted Citation Impact)

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0.51

Citation Normalized Percentile

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Topics

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing

Impact of AI and Big Data on Business and Society

Social Sciences → Decision Sciences → Management Science and Operations Research

IMPACT OF LOGISTICS SERVICE QUALITY ON BRAND IMAGE, CUSTOMER SATISFACTION AND CUSTOMER LOYALTY

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