Relationships between Service Quality, Brand Image, Customer Satisfaction, and Customer Loyalty

Dam Sao; Dam Tri Cuong

JOURNAL ARTICLE

Relationships between Service Quality, Brand Image, Customer Satisfaction, and Customer Loyalty

Year: 2021 Journal: Journal of Asian Finance Economics and Business Vol: 8 (3)Pages: 585-593 Publisher: Korean Distribution Science Association

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Keywords:

Business Customer satisfaction Service quality Loyalty business model Marketing Customer delight Brand image Advertising Customer retention Brand management Customer advocacy Brand loyalty Service (business)

Metrics

351

Cited By

63.79

FWCI (Field Weighted Citation Impact)

Refs

1.00

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Citation History

Topics

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

Technology Adoption and User Behaviour

Social Sciences → Decision Sciences → Information Systems and Management

Consumer Perception and Purchasing Behavior

Social Sciences → Business, Management and Accounting → Marketing

Relationships between Service Quality, Brand Image, Customer Satisfaction, and Customer Loyalty

Metrics

Citation History

Topics

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