JOURNAL ARTICLE
Transforming Digital Marketing: An Exploratory Study on AI-Powered Chatbots and Personalization
Year: 2025 Journal: Zenodo (CERN European Organization for Nuclear Research) Publisher: European Organization for Nuclear Research
Keywords:
Exploratory research Personalization Chatbot Perspective (graphical) The Internet
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Topics
AI in Service Interactions
Physical Sciences → Computer Science → Artificial Intelligence
Robotic Process Automation Applications
Physical Sciences → Engineering → Industrial and Manufacturing Engineering
Artificial Intelligence in Healthcare and Education
Health Sciences → Medicine → Health Informatics
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