JOURNAL ARTICLE

Transforming Digital Marketing: An Exploratory Study on AI-Powered Chatbots and Personalization

Rahuman, Dr. M. Abdul

Year: 2025 Journal:   Zenodo (CERN European Organization for Nuclear Research)   Publisher: European Organization for Nuclear Research
Keywords:
Exploratory research Personalization Chatbot Perspective (graphical) The Internet

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Topics

AI in Service Interactions
Physical Sciences →  Computer Science →  Artificial Intelligence
Robotic Process Automation Applications
Physical Sciences →  Engineering →  Industrial and Manufacturing Engineering
Artificial Intelligence in Healthcare and Education
Health Sciences →  Medicine →  Health Informatics

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