BOOK-CHAPTER
AI-Powered Personalization: Transforming Digital Marketing Campaigns for Success
Tahreer M. Abu HmeidanGhazi A. Al-WeshahAwni RawashdehSaleh K. Al-OkdehMashael Bakhit
Year: 2025 Advances in Science, Technology & Innovation/Advances in science, technology & innovation Pages: 529-537 Publisher: Springer International Publishing
Keywords:
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FWCI (Field Weighted Citation Impact)
35
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0.69
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Topics
Digital Marketing and Social Media
Social Sciences → Social Sciences → Sociology and Political Science
Technology Adoption and User Behaviour
Social Sciences → Decision Sciences → Information Systems and Management
AI in Service Interactions
Physical Sciences → Computer Science → Artificial Intelligence
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