Customer Satisfaction Study at Reliance Retail Store – Dharwad

Abstract

Abstract: Customer satisfaction plays a very important role in revenue generation and building a healthy relationship by providing good quality products, service and many more. Various research scholars have applied different approach, methodologies and correlation of data's in studying the customer satisfaction and its behavior. But individual retails markets feedbacks and findings will be a strong base in developing the new approaches on positive side of impact. So considering all the previousstudies we have consider the same behavioraland some simple statistical approach chosen as a objective and scope of study , where frequency of 100 people spending time around 30 to 40 days at our local availability of reliance store at dharwadlocation at Karnataka. Various feedbacks, observation which has been made and recorded showed that, undoubtedly majority of people of various parameters has provided a satisfied results but there are some feedbacks which has to be considered as a serious steps and a suggestion that may help in developing to increase the satisfaction as a most efficient tool. The individual retail store findings should be considered as a major strategy to improvethe efficiency of customer satisfaction. Literature, methodologies, discussion, findings, impacts and scope of future work are discussed in the article.