JOURNAL ARTICLE
AI and Big Data Analytics: Driving Innovation in E-commerce and Customer Experience
Keywords:
Big data Customer experience Data collection Quality (philosophy) Customer advocacy Measure (data warehouse)
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Topics
Big Data and Business Intelligence
Social Sciences → Business, Management and Accounting → Management Information Systems
Customer churn and segmentation
Social Sciences → Business, Management and Accounting → Marketing
Big Data Technologies and Applications
Social Sciences → Decision Sciences → Information Systems and Management
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