Videostyle in presidential campaigns: style and content of televised political advertising

Abstract

Preface Presidential Campaign Advertising on Television Political Advertising Content and Effects Vidoestyle: Concept, Theory, and Method Advertising Content and Styles Across the Years Videostyle and Political Candidate Positioning Negative and Positive Videostyle Videostyle and Ethics in Political Advertising The Mediation of Videostyle: How Television and Newspapers Cover Political Candidate Advertising Videostyle in International Perspective Recurring Elements of Videostyle and the Future of Presidential Candidate Presentation References Appendix: Videostyle Codesheet