JOURNAL ARTICLE

Image Ads and Issue Ads in U.S. Presidential Advertising: Using Videostyle to Explore Stylistic Differences in Televised Political Ads From 1952 to 2000

A. Johnston

Year: 2002 Journal:   Journal of Communication Vol: 52 (2)Pages: 281-300   Publisher: Oxford University Press
Keywords:
Advertising Presidential campaign Politics Political advertising Presidential system Psychology Political science Media studies Sociology Business Law

Metrics

10
Cited By
0.00
FWCI (Field Weighted Citation Impact)
0
Refs
0.65
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Citation History

Topics

Media Studies and Communication
Social Sciences →  Social Sciences →  Communication
Media, Gender, and Advertising
Social Sciences →  Social Sciences →  Gender Studies

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