Image Ads and Issue Ads in U.S. Presidential Advertising: Using Videostyle to Explore Stylistic Differences in Televised Political Ads From 1952 to 2000

A. Johnston

doi:10.1093/joc/52.2.281

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JOURNAL ARTICLE

Image Ads and Issue Ads in U.S. Presidential Advertising: Using Videostyle to Explore Stylistic Differences in Televised Political Ads From 1952 to 2000

A. Johnston

Year: 2002 Journal: Journal of Communication Vol: 52 (2)Pages: 281-300 Publisher: Oxford University Press

DOI: 10.1093/joc/52.2.281

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Keywords:

Advertising Presidential campaign Politics Political advertising Presidential system Psychology Political science Media studies Sociology Business Law

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Media Studies and Communication

Social Sciences → Social Sciences → Communication

Media, Gender, and Advertising

Social Sciences → Social Sciences → Gender Studies

Image Ads and Issue Ads in U.S. Presidential Advertising: Using Videostyle to Explore Stylistic Differences in Televised Political Ads From 1952 to 2000

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Citation History

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