BOOK-CHAPTER

Rethinking the Place Branding Construct

Keywords:
Construct (python library) Corporate branding Mainstream Brand management Brand equity Business Marketing Sociology Political science Computer science

Metrics

73
Cited By
37.69
FWCI (Field Weighted Citation Impact)
94
Refs
1.00
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Citation History

Topics

Diverse Aspects of Tourism Research
Social Sciences →  Social Sciences →  Sociology and Political Science
Consumer Behavior in Brand Consumption and Identification
Social Sciences →  Business, Management and Accounting →  Marketing
Culinary Culture and Tourism
Life Sciences →  Agricultural and Biological Sciences →  Food Science
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