BOOK-CHAPTER
Rethinking the Place Branding Construct
Keywords:
Construct (python library) Corporate branding Mainstream Brand management Brand equity Business Marketing Sociology Political science Computer science
Metrics
73
Cited By
37.69
FWCI (Field Weighted Citation Impact)
94
Refs
1.00
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Diverse Aspects of Tourism Research
Social Sciences → Social Sciences → Sociology and Political Science
Consumer Behavior in Brand Consumption and Identification
Social Sciences → Business, Management and Accounting → Marketing
Culinary Culture and Tourism
Life Sciences → Agricultural and Biological Sciences → Food Science
Related Documents
BOOK-CHAPTER
Rethinking the Roles of Culture in Place Branding
Gregory AshworthMihalis Kavaratzis
Year: 2014 Pages: 119-134