BOOK-CHAPTER
Rethinking Strategic Place Branding in the Digital Age
Keywords:
Brand management Business Corporate branding Strategic management Process (computing) Key (lock) Marketing Process management Knowledge management Computer science
Metrics
26
Cited By
16.49
FWCI (Field Weighted Citation Impact)
70
Refs
0.99
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Digital Marketing and Social Media
Social Sciences → Social Sciences → Sociology and Political Science
Diverse Aspects of Tourism Research
Social Sciences → Social Sciences → Sociology and Political Science
Customer Service Quality and Loyalty
Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management