DISSERTATION
Using data mining techniques to discover customer behavioral patterns for direct marketing in mobile telecommunication industry
Keywords:
Telecommunications Business Mobile telephony Marketing Direct marketing Data science Computer science Data mining Engineering Mobile radio
Metrics
0
Cited By
0.00
FWCI (Field Weighted Citation Impact)
0
Refs
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Topics
Customer churn and segmentation
Social Sciences → Business, Management and Accounting → Marketing
Consumer Retail Behavior Studies
Social Sciences → Business, Management and Accounting → Marketing
Customer Service Quality and Loyalty
Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management
Related Documents
JOURNAL ARTICLE
Using Data Mining Techniques to Discover Customer Behavioural Patterns for Direct Marketing
Year: 2022 Vol: 3 Pages: 361-365
BOOK-CHAPTER
Predicting Telecommunication Customer Churn Using Data Mining Techniques
Diana AlOmariMohammad Mehedi Hassan
Lecture notes in computer science Year: 2016 Pages: 167-178
JOURNAL ARTICLE
Data mining for marketing in telecommunication industry
Rokhmatul InsaniHira Laksmiwati Soemitro
Year: 2016 Vol: 9 Pages: 179-183
JOURNAL ARTICLE
Customer Churn Prediction in Telecommunication Industry Using Data Mining Methods
Journal: Innovaciencia Facultad de Ciencias Exactas Físicas y Naturales Year: 2020 Vol: 8 (1)Pages: 1-8
JOURNAL ARTICLE
Using Data Mining Techniques to Discover Bias Patterns in Missing Data
Monica Chiarini TremblayKaushik DuttaDebra VanderMeer
Journal: Journal of Data and Information Quality Year: 2010 Vol: 2 (1)Pages: 1-19