DISSERTATION

Using data mining techniques to discover customer behavioral patterns for direct marketing in mobile telecommunication industry

Keywords:
Telecommunications Business Mobile telephony Marketing Direct marketing Data science Computer science Data mining Engineering Mobile radio

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Topics

Customer churn and segmentation
Social Sciences →  Business, Management and Accounting →  Marketing
Consumer Retail Behavior Studies
Social Sciences →  Business, Management and Accounting →  Marketing
Customer Service Quality and Loyalty
Social Sciences →  Business, Management and Accounting →  Organizational Behavior and Human Resource Management

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