BOOK-CHAPTER
Store Brand Management: Touchpoint Design
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Topics
Consumer Retail Behavior Studies
Social Sciences → Business, Management and Accounting → Marketing
Consumer Behavior in Brand Consumption and Identification
Social Sciences → Business, Management and Accounting → Marketing
Consumer Market Behavior and Pricing
Social Sciences → Business, Management and Accounting → Marketing
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BOOK-CHAPTER
Store Brand as a Customer Experience Touchpoint and Its Contribution to Store Loyalty
Marco IevaEdoardo FornariCristina Ziliani
Springer proceedings in business and economics Year: 2017 Pages: 131-138