BOOK-CHAPTER
Store Brand Management: Brand Citizenship
Keywords:
Citizenship Advertising Business Brand management Political science Law
Metrics
1
Cited By
1.40
FWCI (Field Weighted Citation Impact)
37
Refs
0.79
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Corporate Governance and Management
Social Sciences → Business, Management and Accounting → Strategy and Management
Consumer Behavior in Brand Consumption and Identification
Social Sciences → Business, Management and Accounting → Marketing
Digital Innovation in Industries
Social Sciences → Business, Management and Accounting → Management of Technology and Innovation