Customer Segmentation Using K-Means Clustering

JOURNAL ARTICLE

Year: 2025 Pages: 62-67

DOI: 10.1109/ccict65753.2025.00020

Keywords:

Computer science Cluster analysis k-means clustering Segmentation Artificial intelligence Image segmentation Pattern recognition (psychology)

Metrics

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0.00

FWCI (Field Weighted Citation Impact)

Refs

0.35

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Customer churn and segmentation

Social Sciences → Business, Management and Accounting → Marketing

Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management