BOOK-CHAPTER

Customer Segmentation Using K-means Clustering

Nishat ShaikhHritika ShahuRudra PatelDivy Patel

Year: 2024 Smart innovation, systems and technologies Pages: 135-147   Publisher: Springer Nature
Keywords:
Cluster analysis Computer science Segmentation Artificial intelligence

Metrics

3
Cited By
5.00
FWCI (Field Weighted Citation Impact)
18
Refs
0.93
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Citation History

Topics

Customer churn and segmentation
Social Sciences →  Business, Management and Accounting →  Marketing
Consumer Retail Behavior Studies
Social Sciences →  Business, Management and Accounting →  Marketing
Consumer Market Behavior and Pricing
Social Sciences →  Business, Management and Accounting →  Marketing

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