JOURNAL ARTICLE

Metaverse Marketing and Consumer Brand Engagement : Evidence from Luxury Fashion Brands

Yiling LiJeeyeon KimJ. H. ChoJeonghye Cho

Year: 2025 Journal:   Journal of Korea Parliamentary Law Institute Vol: 18 (1)Pages: 161-170
Keywords:
Business Advertising Marketing Customer engagement Computer science World Wide Web Social media

Metrics

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0.00
FWCI (Field Weighted Citation Impact)
0
Refs
0.25
Citation Normalized Percentile
Is in top 1%
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Topics

Virtual Reality Applications and Impacts
Physical Sciences →  Computer Science →  Human-Computer Interaction
Consumer Perception and Purchasing Behavior
Social Sciences →  Business, Management and Accounting →  Marketing
Diverse Topics in Contemporary Research
Social Sciences →  Social Sciences →  Cultural Studies

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