Metaverse Marketing and Consumer Brand Engagement : Evidence from Luxury Fashion Brands

JOURNAL ARTICLE

Year: 2025 Journal: Journal of Korea Parliamentary Law Institute Vol: 18 (1)Pages: 161-170

DOI: 10.56352/smj.2025.18.1.10

Keywords:

Business Advertising Marketing Customer engagement Computer science World Wide Web Social media

Metrics

Cited By

0.00

FWCI (Field Weighted Citation Impact)

Refs

0.25

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Virtual Reality Applications and Impacts

Physical Sciences → Computer Science → Human-Computer Interaction

Consumer Perception and Purchasing Behavior

Social Sciences → Business, Management and Accounting → Marketing

Diverse Topics in Contemporary Research

Social Sciences → Social Sciences → Cultural Studies