JOURNAL ARTICLE

FASHION BRANDS IN THE METAVERSE: BRAND MARKETING AND CONSUMER ENGAGEMENT INITIATIVES

Patricia SanMiguelNarmin SayeedTeresa Sádaba

Year: 2023 Journal:   Global Fashion Management Conference Pages: 958-962   Publisher: Global Alliance of Marketing & Management Associations
Keywords:
Business Marketing Advertising Customer engagement Computer science World Wide Web

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Topics

Global Trade and Competitiveness
Social Sciences →  Business, Management and Accounting →  Strategy and Management
International Business and FDI
Social Sciences →  Business, Management and Accounting →  Strategy and Management

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