FASHION BRANDS IN THE METAVERSE: BRAND MARKETING AND CONSUMER ENGAGEMENT INITIATIVES

Patricia SanMiguel; Narmin Sayeed; Teresa Sádaba

doi:10.15444/gmc2023.12.03.01

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JOURNAL ARTICLE

FASHION BRANDS IN THE METAVERSE: BRAND MARKETING AND CONSUMER ENGAGEMENT INITIATIVES

Patricia SanMiguel Narmin Sayeed Teresa Sádaba

Year: 2023 Journal: Global Fashion Management Conference Pages: 958-962 Publisher: Global Alliance of Marketing & Management Associations

DOI: 10.15444/gmc2023.12.03.01

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Keywords:

Business Marketing Advertising Customer engagement Computer science World Wide Web

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FWCI (Field Weighted Citation Impact)

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0.23

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Topics

Global Trade and Competitiveness

Social Sciences → Business, Management and Accounting → Strategy and Management

International Business and FDI

Social Sciences → Business, Management and Accounting → Strategy and Management

FASHION BRANDS IN THE METAVERSE: BRAND MARKETING AND CONSUMER ENGAGEMENT INITIATIVES

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Topics

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