Customer Value: From ABC Analysis to Customer Lifetime Value (CLV)

Andreas Krämer; Thomas Burgartz; Christina Muzzu

doi:10.1007/978-3-031-90497-4_7

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Customer Value: From ABC Analysis to Customer Lifetime Value (CLV)

Andreas Krämer Thomas Burgartz Christina Muzzu

Year: 2025 Future of business and finance Pages: 153-176 Publisher: Springer International Publishing

DOI: 10.1007/978-3-031-90497-4_7

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Keywords:

Customer value Value (mathematics) Customer lifetime value Business Customer equity Customer retention Marketing Economics Statistics Mathematics Microeconomics Service quality Service (business)

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Topics

Customer churn and segmentation

Social Sciences → Business, Management and Accounting → Marketing

Consumer Market Behavior and Pricing

Social Sciences → Business, Management and Accounting → Marketing

Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing

Customer Value: From ABC Analysis to Customer Lifetime Value (CLV)

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Citation History

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