A Study On Impact of Organised Retail On Unorganised Retail in Bhopal Division

Abstract

The evolution of shopping in India, particularly in the organized retail sector, reflects a significant shift in consumer behavior and shopping formats. This transformation has brought about intense competition within the retail industry, making it a pivotal and flourishing sector in the Indian economy. Several actors contribute to the success of the retail industry in India. Availability of quality retail space, a diverse range of products, and effective brand communication plays crucial roles in driving the growth of retail industry. To adapt to changing customer expectations, the retail sector frequently adjusts its strategies. Customer satisfaction is a fundamental aspect, and retail outlets are increasingly focusing on delighting customers to enhance their satisfaction levels. Some retail establishments have even adopted the strategy of customer delight,recognizing its impact on fostering customer loyalty and commitment over the long term. Apart from contributing to economic growth, the retail sector has played a vital role in generating substantial employment opportunities. The organized retail segment, in particular, has experienced rapid growth, shaping the landscape of the Indian retail industry. This evolution signifies the importance of understanding and catering to the evolving needs and expectations of consumers in the dynamic retail market of India. This study is an effort to examine the changes in retail due to impact of organized retail over unorganized retail. This study examines pattern of the consumer behavior of retailers in five cities of Bhopal Division, i.e. Bhopal, Sehore, Raisen, Vidisha and Rajgarh. FMCG products are considered for this research. Grocery shop, General shop, Petty shop, Fruit vendor, and Vegetable Shop are considered as retail stores.