JOURNAL ARTICLE
THE CONSUMER BUYING BEHAVIOR TOWARDS ORGANISED AND UNORGANISED RETAIL STORES - A COMPARATIVE STUDY
ASSISTANT PROFESSOR OF COMMERCE Dr. P. GEETHAANIS PRIYA P
Year: 2021 Journal: Zenodo (CERN European Organization for Nuclear Research) Publisher: European Organization for Nuclear Research
Abstract
This paper focuses on the buying behvaiour of customers towards organised retail stores and unorganised retail stores.
Keywords:
Business Advertising Consumer behaviour Marketing
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Social Sciences → Economics, Econometrics and Finance → Economics and Econometrics
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