JOURNAL ARTICLE

Consumer Preference towards Organised Retail Stores

V. PrashanthiValliyammaai PA

Year: 2024 Journal:   Shanlax International Journal of Management Vol: 11 (S1-Mar)Pages: 151-156

Abstract

This research article explores the rise and impact of organized retail stores in the modern market. Organized retail, characterized by standardized operations, large-scale management, and diverse product offerings, has revolutionized the shopping experience for consumers.The article highlights the various formats of organized retail stores, including supermarkets, department stores, and specialty stores. These stores offer convenience, a wide range of products, and professional sales techniques, attracting customers through strategic marketing and promotions.However, organized retail also faces challenges like intense competition, evolving consumer behavior, and high operational costs. To thrive, these stores must adapt by providing personalized services, incorporating new technologies, and offering unique products.Furthermore, the article examines the impact of organized retail on the broader economy. It creates job opportunities, generates tax revenue, and fosters economic growth. However, concerns regarding the impact on traditional small businesses and local communities require consideration.In conclusion, organized retail stores offer a multitude of benefits for consumers, businesses, and the economy. By acknowledging the challenges and fostering a balanced approach, this sector can ensure its continued success while minimizing potential drawbacks.

Keywords:
Preference Business Marketing Advertising Commerce Economics Microeconomics

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Topics

Consumer Retail Behavior Studies
Social Sciences →  Business, Management and Accounting →  Marketing
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