JOURNAL ARTICLE
Application of Data Analytics Techniques for Predicting Customer Churn
Anna BicekováOliver LohajFrantišek BabičMarek Puškáš
Year: 2025 Journal: Acta Polytechnica Hungarica Vol: 22 (7)Pages: 85-100 Publisher: Óbuda University
Keywords:
Analytics Data science Computer science Data analysis Data mining
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Topics
Customer churn and segmentation
Social Sciences → Business, Management and Accounting → Marketing
Big Data and Business Intelligence
Social Sciences → Business, Management and Accounting → Management Information Systems
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