JOURNAL ARTICLE

Application of Data Analytics Techniques for Predicting Customer Churn

Anna BicekováOliver LohajFrantišek BabičMarek Puškáš

Year: 2025 Journal:   Acta Polytechnica Hungarica Vol: 22 (7)Pages: 85-100   Publisher: Óbuda University
Keywords:
Analytics Data science Computer science Data analysis Data mining

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FWCI (Field Weighted Citation Impact)
14
Refs
0.24
Citation Normalized Percentile
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Topics

Customer churn and segmentation
Social Sciences →  Business, Management and Accounting →  Marketing
Big Data and Business Intelligence
Social Sciences →  Business, Management and Accounting →  Management Information Systems

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