JOURNAL ARTICLE

Integrated Marketing Communication Model for the Indian Fashion Retail Industry

Keywords:
Business Marketing Retail industry Fashion industry Integrated marketing communications Advertising Commerce Marketing management Relationship marketing Clothing Geography

Metrics

0
Cited By
0.00
FWCI (Field Weighted Citation Impact)
12
Refs
0.18
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Topics

Marketing and Advertising Strategies
Social Sciences →  Business, Management and Accounting →  Marketing
Consumer Behavior in Brand Consumption and Identification
Social Sciences →  Business, Management and Accounting →  Marketing
Customer Service Quality and Loyalty
Social Sciences →  Business, Management and Accounting →  Organizational Behavior and Human Resource Management
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