Integrated Marketing Communication Model for the Indian Fashion Retail Industry

Kavitha R Gowda, T A Alif, Abhinandan N

doi:10.52783/eel.v15i2.3102

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JOURNAL ARTICLE

Integrated Marketing Communication Model for the Indian Fashion Retail Industry

Kavitha R Gowda, T A Alif, Abhinandan N

Year: 2025

DOI: 10.52783/eel.v15i2.3102

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Keywords:

Business Marketing Retail industry Fashion industry Integrated marketing communications Advertising Commerce Marketing management Relationship marketing Clothing Geography

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Cited By

0.00

FWCI (Field Weighted Citation Impact)

Refs

0.18

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Topics

Marketing and Advertising Strategies

Social Sciences → Business, Management and Accounting → Marketing

Consumer Behavior in Brand Consumption and Identification

Social Sciences → Business, Management and Accounting → Marketing

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

Integrated Marketing Communication Model for the Indian Fashion Retail Industry

Metrics

Topics

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