AI-Driven Personalization in Telecom Customer Support: Enhancing User Experience and Loyalty

JOURNAL ARTICLE

Year: 2025 Journal: SSRN Electronic Journal Publisher: RELX Group (Netherlands)

DOI: 10.2139/ssrn.5196189

Keywords:

Personalization Telecommunications Loyalty business model Loyalty Business Computer science Advertising Marketing Service (business) Service quality

Metrics

Cited By

0.00

FWCI (Field Weighted Citation Impact)

Refs

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Big Data and Business Intelligence

Social Sciences → Business, Management and Accounting → Management Information Systems

Impact of AI and Big Data on Business and Society

Social Sciences → Decision Sciences → Management Science and Operations Research

Customer churn and segmentation

Social Sciences → Business, Management and Accounting → Marketing