BOOK-CHAPTER
Positioning marketing communications for tourism and hospitality
Year: 2009 Elsevier eBooks Pages: 1-17 Publisher: Elsevier BV
Keywords:
Hospitality Tourism Marketing Business Advertising Marketing communication Geography Archaeology
Metrics
10
Cited By
1.97
FWCI (Field Weighted Citation Impact)
10
Refs
0.85
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Diverse Aspects of Tourism Research
Social Sciences → Social Sciences → Sociology and Political Science
Digital Marketing and Social Media
Social Sciences → Social Sciences → Sociology and Political Science
Cruise Tourism Development and Management
Social Sciences → Social Sciences → Transportation
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