JOURNAL ARTICLE

Revolutionizing Retail: How Artificial Intelligence is Transforming the Customer Experience

Fnu Imran Ahamed

Year: 2025 Journal:   Journal of Computer Science and Technology Studies Vol: 7 (2)Pages: 357-367

Abstract

Artificial Intelligence has fundamentally transformed the retail industry, revolutionizing how businesses interact with customers and optimize operations. From advanced recommendation engines and conversational AI to predictive analytics and computer vision systems, AI technologies are enhancing every aspect of the retail experience. The integration of these technologies enables retailers to deliver personalized shopping experiences, optimize inventory management, improve customer service, and strengthen security measures. Machine learning algorithms and deep neural networks power sophisticated systems that can predict customer preferences, manage real-time interactions, forecast demand patterns, and protect sensitive data. As retailers increasingly adopt AI solutions, the technology continues to evolve, promising even greater advancements in customer experience optimization and operational efficiency.

Keywords:
Business Customer experience Retail industry Marketing Computer science

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Topics

Consumer Retail Behavior Studies
Social Sciences →  Business, Management and Accounting →  Marketing
Big Data and Business Intelligence
Social Sciences →  Business, Management and Accounting →  Management Information Systems

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