JOURNAL ARTICLE
Integration of customer relationship management in e-commerce
K.V. ManjunathMadhuvaishnavi ThyagarajN. Shivaraj ShreyaK. Sridahar IncharaSeema B. Hegde
Year: 2025 Journal: International Journal of Electronic Customer Relationship Management Vol: 15 (1/2)Pages: 24-39
Keywords:
Business Customer relationship management Process management Marketing Enterprise relationship management E-commerce Knowledge management Industrial organization Customer advocacy Computer science Service quality World Wide Web
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Topics
Customer churn and segmentation
Social Sciences → Business, Management and Accounting → Marketing
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