JOURNAL ARTICLE
STRATEGIES OF PLATFORM DEVELOPMENT OF RETAIL COMPANIES
Year: 2025 Journal: ECONOMIC VECTOR Vol: 1 (40)Pages: 109-114
Abstract
The present paper contains a classification of models of platform development of retail companies. The main strategies of platform development are identified. The paper demonstrates that absence of platform development can be considered as a separate strategy of platform development. It is demonstrated that for different areas of its activity, a trade company can choose different strategies of platform development. The paper demonstrates that platform development can be implemented by both platform and non-platform trading companies
Keywords:
Business Commerce Industrial organization
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Topics
Agriculture Market Analysis Ukraine
Life Sciences → Agricultural and Biological Sciences → General Agricultural and Biological Sciences
Economic and Business Development Strategies
Social Sciences → Economics, Econometrics and Finance → Economics and Econometrics
Business Strategies and Innovation
Social Sciences → Business, Management and Accounting → Strategy and Management
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