Reinventing business strategies in retail companies

Abstract

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Retail companies that embrace digital transformation (DT) become better positioned to create new forms of value as customer requirements evolve. Adopting appropriate digital technologies and aligning them with business strategies and practices enables such firms to personalize offers through an approach that integrates offline and online channels. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.