JOURNAL ARTICLE
STRATEGIES FOR INCREASING CUSTOMER LOYALTY IN E-COMMERCE
Keywords:
Business Loyalty Loyalty business model E-commerce Marketing Process management Industrial organization Computer science World Wide Web Service quality Service (business)
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Topics
Technology Adoption and User Behaviour
Social Sciences → Decision Sciences → Information Systems and Management
Marketing and Advertising Strategies
Social Sciences → Business, Management and Accounting → Marketing
E-commerce and Technology Innovations
Social Sciences → Business, Management and Accounting → Business and International Management
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