Customer Churn Predictive Analytics: Understanding Customer Segments for Enhanced Business Strategies

G. Priyanka; M. Sowmiya; M. Vinuja; Shweta Shree; S. Shalini

doi:10.1109/icaccs60874.2024.10717281

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JOURNAL ARTICLE

Customer Churn Predictive Analytics: Understanding Customer Segments for Enhanced Business Strategies

G. Priyanka M. Sowmiya M. Vinuja Shweta Shree S. Shalini

Year: 2024 Pages: 1944-1948

DOI: 10.1109/icaccs60874.2024.10717281

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Keywords:

Business intelligence Predictive analytics Computer science Analytics Business analytics Customer intelligence Data science Business Customer retention Knowledge management Marketing Business model Electronic business Service quality

Metrics

Cited By

0.00

FWCI (Field Weighted Citation Impact)

Refs

0.28

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Topics

Customer churn and segmentation

Social Sciences → Business, Management and Accounting → Marketing

Big Data and Business Intelligence

Social Sciences → Business, Management and Accounting → Management Information Systems

Customer Churn Predictive Analytics: Understanding Customer Segments for Enhanced Business Strategies

Metrics

Topics

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