JOURNAL ARTICLE

What drives customer engagement in fresh food omnichannel retailing? The role of omnichannel integration, flow experience, and customer relationship quality

Xiaoxia ChenChao LianManhua ZhengShanquan Guan

Year: 2024 Journal:   Current Psychology Vol: 43 (40)Pages: 31770-31788   Publisher: Springer Science+Business Media
Keywords:
Omnichannel Psychology Quality (philosophy) Flow (mathematics) Marketing Customer experience Information flow Business Linguistics

Metrics

5
Cited By
4.02
FWCI (Field Weighted Citation Impact)
50
Refs
0.90
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Citation History

Topics

Consumer Retail Behavior Studies
Social Sciences →  Business, Management and Accounting →  Marketing
Consumer Behavior in Brand Consumption and Identification
Social Sciences →  Business, Management and Accounting →  Marketing
Customer Service Quality and Loyalty
Social Sciences →  Business, Management and Accounting →  Organizational Behavior and Human Resource Management
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