Customer engagement through omnichannel retailing: The effects of channel integration quality

Zach W. Y. Lee; Tommy K. H. Chan; Alain Yee‐Loong Chong; Dimple R. Thadani

doi:10.1016/j.indmarman.2018.12.004

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JOURNAL ARTICLE

Customer engagement through omnichannel retailing: The effects of channel integration quality

Zach W. Y. Lee Tommy K. H. Chan Alain Yee‐Loong Chong Dimple R. Thadani

Year: 2018 Journal: Industrial Marketing Management Vol: 77 Pages: 90-101 Publisher: Elsevier BV

DOI: 10.1016/j.indmarman.2018.12.004

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Keywords:

Omnichannel Channel (broadcasting) Business Context (archaeology) Consistency (knowledge bases) Marketing Service quality Advertising Word of mouth Transparency (behavior) Quality (philosophy) Structural equation modeling Service (business) Customer engagement Telecommunications Computer science Social media World Wide Web

Metrics

311

Cited By

32.17

FWCI (Field Weighted Citation Impact)

Refs

1.00

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Citation History

Topics

Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

Consumer Behavior in Brand Consumption and Identification

Social Sciences → Business, Management and Accounting → Marketing

Customer engagement through omnichannel retailing: The effects of channel integration quality

Metrics

Citation History

Topics

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