BOOK-CHAPTER
Augmented Reality Marketing: Enhancing Customer Experience with Immersive Technologies
Keywords:
Augmented reality Immersive technology Business Marketing Computer science Human–computer interaction Virtual reality
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FWCI (Field Weighted Citation Impact)
0
Refs
0.39
Citation Normalized Percentile
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Is in top 10%
Topics
Virtual Reality Applications and Impacts
Physical Sciences → Computer Science → Human-Computer Interaction
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